WHO
We are a full-service market research and innovation firm, specializing in qualitative methodologies and creative approaches to answering tough questions.
Vatoca is led by Allison Rak, a thought leader in research with a background in marketing, design and innovation and politics.
WHAT
We work across industries and verticals to deliver novel, high-quality and rich insights to help businesses make better decisions. We do B2B, healthcare and consumer work. Our industry experience includes:
- Consumer packaged goods
- From cleaning supplies to dog food,
and everything in between
- From cleaning supplies to dog food,
- Finance
- Food
- Manufacturing
- Packaging
- Food service
- Business & Consumer
- Nutrition
- Retail
- Office
- Healthcare
- Medical devices
- Cleaning & disinfecting
- Participant groups have included:
- MDs
- RNs
- Specialists
- Administrators
- Housekeeping
- High tech
- Hardware
- Software
- Accessories
- Usability
WHERE
We are based in the San Francisco Bay Area but are available for projects around the country and globe. To reach us:
Office Location:
680 Walnut Street
San Carlos, CA 94070
650.430.2373
info@vatoca.com
Mailing Address:
Vatoca
751 Laurel Street #111
San Carlos, CA 94070
WHY
Why do we do this?
We are innately curious, with an insatiable desire to constantly learn and improve. We are truly, authentically interested in your business and your burning questions. We love finding answers, as well as coming up with the best way to do it every time.
We are people-people and whether we need to learn from those who are leading an industry, or from those who are sweeping the floors, we have a genuine respect for and interest in our participants. Our love of learning drives us every day, and we look forward to putting it to use for you!
Why should you choose us?
Our clients tell us that we are smart and creative. They can count on us to quickly come up to speed on their business and ask the right questions. We make solid recommendations and offer new perspectives. We can be in the clouds, but are also practical, pragmatic and extremely efficient.
We are honest and straightforward with not only our clients and partners, but also with our participants.
We are also fun to work with, or at least that's what we're told!
HOW
Our methodologies include in-person, online, mobile and more. We approach each project individually to determine the best way to achieve the objectives, often mixing methodologies or coming up with something brand new.
Our work is high-quality, but we understand the importance of speed. We are able to work within tight timeframes to deliver results while they are still relevant.
We have a capable and experienced core team, as well as a deep network of partners, contractors and specialists whom we bring in as needed, enabling us to take on projects of any size and scope. We have a passion for finding the most authentic and articulate participants for all of our studies, and are always looking toward creative ways to recruit the best participants.
NEWS
Today Calls for Innovative Solutions in Reaching Participants
QRCA Views magazine, March 2020 | Feature story written by Allison Rak
Why a trade show, conference, or even a festival may be the best location for your next qualitative study.
Quallies “Predict the Future”—What’s Ahead in the Next Decade for Qualitative Research
QRCA Views magazine, January 2020 | Feature story in which Allison Rak is quoted
Quallies predict the trends for qualitative research over the next ten years.
Infection preventionists: Having more than a moment
Quirks magazine, August 2020 | Feature story written by Allison Rak
Conducting research with infection preventionists is a crucial step in understanding how health care products might be viewed, understood and accepted.
INFECTION PREVENTION
Now more than ever, infection prevention is an absolutely critical function in any healthcare environment. Over the past 15 years we have conducted scores of research studies on this topic, many with Infection Preventionists (IPs), those who work in hospitals and other healthcare environments to minimize the spread of infection.
IPs are valuable because they sit on hospital product review committees and are key influencers in purchasing decisions.
We have a deep and high-quality network of hundreds of IPs throughout the United States.
In addition to acute care hospitals, we have worked with long-term care facilities, outpatient clinics, surgery centers and more.
We understand the issues faced by IPs and can get to the heart of the matter quickly.
Our online methodologies include in-depth interviews, online focus groups, text-based, realtime chat discussion groups, asynchronous bulletin board studies, and more.
In addition to IPs, we have worked with hospital procurement professionals, environmental service (EVS) decision-makers and others who make an influence key decisions around products used throughout hospitals with an eye on reducing and eliminating the spread of infection.
Let Vatoca help you understand this key market and uncover insights that will enable you to best position your product for success. Contact us for more information on this key capability.
NEW! Read Vatoca’s CEO, Allison Rak’s article and see why research with infection preventionists is a crucial step in understanding how health care products might be viewed, understood and accepted. Read article.