Vatoca is a boutique qualitative market research and strategy consultancy based in the San Francisco Bay Area. The firm conducts research nationally and internationally.
Vatoca specializes in customized qualitative research, consumer insights, healthcare and medical-device market research, strategic research design, and mixed-method research. As a boutique consultancy, the firm provides personalized attention and direct access to experienced research leadership.
Vatoca was founded by Allison Rak, a qualitative researcher and strategist with more than 20 years of experience in consumer insights.
Allison personally leads most client engagements, including research design, moderation, analysis, and strategic synthesis, providing continuity throughout the research process.
Vatoca uses both established and creative qualitative research approaches, selecting methodologies based on the business question and research audience.
Creative thinking is central to Vatoca's approach. Rather than relying on a standard research playbook, we design customized methodologies that help uncover insights traditional approaches might miss. We also use established methods, including interviews and focus groups, when they are the best fit for the research question.
Vatoca conducts research across:
Based in the San Francisco Bay Area, California, Vatoca conducts research across the United States and internationally.